This is a new category aimed at celebrating the entrepreneurs launching new kitchen and/or bathroom retail businesses.
It is a brave step to start something from scratch but the industry always needs new blood, new ideas and new approaches if it is to continually evolve. We want to highlight those people and reward their thinking.
This is a great opportunity for the awards to actively support the leading retailers of tomorrow and encourage those moving the industry forward.
WHO CAN ENTER?
For the purposes of the kbbreview Retail & Design Awards 2020, you are eligible to enter this category if you have opened a new kitchen and/or bathroom retail showroom business that sells direct to consumers in the 12 months between November 14th 2018 and November 14th 2019.
This could be a totally new business or a new enterprise for an existing business – e.g. a new showroom in a different town, or new showroom with different concept or target audience.
Your existing business must only operate up to three retail showrooms. In other words, if you are a significant multiple retail business you cannot enter this category.
HOW DO YOU ENTER?
Retailers submit their entries via a really simple online process that allows you to save, add, edit and change your entry up to the point you decide to send it to us.
HOW IS IT JUDGED?
The judging begins with a simple scoring system. The retail judging panel go through all the submitted entries and score them against these criteria. Each carries an equal weight towards the final score.
- Concept and execution
- Marketing to target audience (includes digital)
- Product and supplier choice for target audience
- Future plans
- Unique ideas and initiative
- Potential for longevity
At the end of the scoring stage – which the judges do independently of each other – we add them all up and the four with the highest scores in each category become our shortlist.
Next comes the stage that’s unique to the kbbreview Retail & Design Awards. It’s incredibly difficult to choose a winner based entirely on a written submission and we’ve always felt that to truly understand a business or showroom, you have to go and see it.
So we send the judges out across the UK and Ireland to visit each of the finalists to meet them, get to know them and quiz them on all aspects of the criteria.
Only when all the visits are complete do the judges decide who wins.
What judges do NOT include in their deliberations:
- Size of business – They judge the business on its merits not its size.
- Size of turnover – They are not looking for who is making the most money. Business success is relative to circumstance.
- Market position – Premium, mid-market or entry-level retailers have as much chance as each other. The key is the definition of target audience.
- Writing ability and photography quality