• Michelle Locke, regional sales manager – South-West, Vado
  • Jonathan Baker, area sales manager – North-East, HiB
  • Celia Piff, area sales manager, Roca Laufen
  • Neil Burton, area sales representative, Keuco


The relationship between brands and the retailers that specify their products or use their services is absolutely vital for the successful industry ecosystem.

The reps are where the brands and retailers connect on a personal face-to-face level and they define the partnership in a way that develops true long-term mutually beneficial connections. They are the experts, trainers, fixers, sounding boards, advisers and friends that help make a retail businesses thrive.

In 2020 we want to recognise the contribution they make by introducing the two Supplier Sales Rep of the Year categories at the kbbreview Retail & Design Awards.
The criteria will NOT look specifically at sales performance but rather at how they have gone above and beyond for their retailers and acted as true brand ambassadors.


This is a great opportunity for brands to put forward their best people and celebrate the relationships they have with their customers.
Retailers can nominate their favourite reps and detail why they think they have gone consistently above and beyond expectations.
And, of course, reps can enter themselves, outlining why they think they look after their retailers in a way that enhances their businesses.


These categories will be judged by a panel of expert independent retailers who know and understand exactly what an important role reps play.
The judges score each retailer against the following criteria. Each carries an equal weight towards the final score.
  • Understanding the clients’ business
  • Beyond the call of duty
  • Product knowledge and expertise
  • Creative thinking and problem solving
  • Professionalism and service


Any specific activities detailed – e.g. events, problems solved – must have taken place between November 14th 2018 and November 14th 2019.
It is good to detail a long running association with retailers or reps but focus should be put on what you have achieved in the12 month period detailed above.